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Understanding “Carbon Neutral”

Written by: Taylor Stirling   The term “carbon neutral” is getting thrown around a LOT nowadays, and companies boast their neutrality (as they should!) on their marketing platforms. So what does it actually mean, and why is it important?  Our increasingly eCommerce-centric shopping habits are placing more of a carbon burden on the planet through shipping and transportation logistics. This industry has become one of the top polluting services at about 10% of global CO2-e emissions. Carbon neutrality is helping relieve that burden.  Carbon neutrality means having net zero emissions from business activities. Neutrality is essentially “cancelling out” the emitted carbon through offsetting. Offsetting can look like many different avenues of carbon sequestration, like planting regenerative agriculture, investing in carbon...

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